1. I was surprised to find out that many companies do not enhance and work on bettering their innovations. I thought this was an important thing to help companies grow and stay competitive in their market place.
2. I was confused about when to innovate and create a new product, and when to keep selling the same product. I feel like this section could of been explained better.
3. Is innovation better than increasing and bettering technology? How do large companies stay competitive without working on innovation?
4. I do not disagree with anything the author said, but I am a bit confused about how companies do not seem to utilize innovation as much as I thought they did.
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